Privacy Policy

This Privacy Policy was last updated on [insert date]. Changes may be made periodically, and if significant changes occur, we will notify you through our app, website, or via email. It’s important to keep us updated if your personal data changes during our relationship.

We value your trust and collect only necessary personal data to improve your experience with our health and wellness products. This includes:

- Identity Data: Your name, username, gender, and date of birth.
- Contact Data: Your email, telephone numbers, and physical addresses.
- Financial Data: Your payment card details and bank account information.
- Transaction Data: Details of your purchases and transactions with us.
- Technical Data: Data about your device and how you interact with our website or app.
- Profile Data: Your preferences, feedback, and survey responses related to our products and services.
- Usage Data: Information on how you use our website, app, and services.
- Marketing and Communications Data: Your marketing preferences and your preferences regarding communication from us.

- Health Data: Specific to Longevitan, information related to nutritional supplements or health regimes that you’ve shared with us for personalization of your wellness journey.

We might also process aggregated data for statistical purposes, which does not directly reveal your identity. If we ever need to link this data with your personal information, it will be treated with the same security and privacy as all your data under this policy.

At Longevitan, we gather data through various methods to enhance your experience:

- Directly From You: When you engage with us for purchases, account creation, subscriptions, marketing requests, competitions, or feedback.
- In-Store Surveillance: Our stores may use CCTV monitoring for security purposes.
- Digital Interaction: We automatically collect Technical and Usage Data through cookies and similar technologies as you use our website or app.
- Biometric Data: Utilizing facial measurement software for a tailored product experience, we ask for access to your device's camera. This data, essential for custom-fit products, can be uploaded to our cloud with your consent.
- Location Data: For certain app functionalities, we may use your location data, subject to your approval.
- Third Parties: We might receive additional data from analytics providers, technical service providers, and others to enhance our services.

We process your data:

- For Contractual Necessities: To fulfill our agreements with you.
- Legitimate Interests: Where it aligns with our legitimate business interests.
- Legal Obligations: To comply with applicable laws and regulations.

At Longevitan, we value your health and wellness. We only utilize health data directly related to the customization and delivery of our wellness products. Your explicit consent is sought for any such use, ensuring your utmost control over personal health information.

Should you choose to withdraw consent, we respect your decision and will adjust our data usage accordingly. Without the necessary personal data, we might be unable to fulfill certain service or product provisions, but we'll communicate transparently with you in such instances.

Our mission is to keep you informed and empowered regarding your wellness choices. You'll receive relevant updates and marketing from us if you've expressed interest or engaged with our services. However, your freedom to opt-out is paramount.

You can easily unsubscribe or alter your communication preferences at any time, ensuring you only receive information that benefits you.

Partnering with trusted third-party service providers enables us to offer you seamless experiences and valuable services. Whether it's delivery services, payment processing, or analytics insights, we share necessary data under strict privacy protections.

We're mindful of data protection globally, adhering to stringent standards and legal frameworks for international data transfers, ensuring your information is always safeguarded.

**Third-party disclosure**

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

**Third-party links**

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

**Google**

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

**We have implemented the following: **

- Remarketing with Google AdSense
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
- DoubleClick Platform Integration

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

Although the transmission of data over the internet may be subject to intrusion, we protect your personal data by ensuring we have implemented appropriate physical, electronic and procedural safeguards to avoid unauthorised access or disclosure, accidental loss, use, alteration or destruction of such Information. Where we engage third-party contractors, as far as is necessary, we may share information in order for such parties to perform services on our behalf and in accordance with enforceable confidentiality obligations. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

You have certain rights in relation to your personal data. Please contact us by email, should you wish to: - Requesting access to your personal data – enables you to receive a copy of the personal data we hold about you and check that we are lawfully processing it.
- Request correction of your personal data – you may correct any inaccuracies or incomplete data, although we may need to verify the accuracy of the new data you provide.
- Request erasure of your personal data - where there’s no good reason for us to continue to process it, where you have successfully exercised your right to object to processing (see below), where we may have processed your data unlawfully or where we are required to erase your personal data to comply with local law.
- Object to processing of your personal data – where we rely on a legitimate interest and you object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You may also object where we are processing your data for marketing purposes.Request restriction of processing your personal data - This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
- Request transfer of your personal data – you may request that we transfer data to you or a third party. This only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw consent to our use of your personal data – where we are relying on consent. This will not affect the lawfulness of processing that we carried out before you withdraw consent. If you withdraw consent, we may not be able to provide products or services to you.
- Withdraw permission to our use of your camera – you may prevent our App from accessing your camera at any time by accessing the Settings on your device, tapping on our App, and tapping the camera once to remove access.

We may need to request specific information from you to help us confirm your identity and ensure your right to exercise any of these rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

We try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex, in which case we will let you know and keep you updated.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. We retain Special Category Data which we collect as a result of performing an eye-test in-store for 10 years based on advice from the College of Optometrists. In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

When your personal data is no longer retained, it is securely deleted and destroyed.

**IP address**

We may collect information about your computer or other device, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

This Policy applies to our services only. Our site and app may contain links to third-party websites, plug-ins and applications over which we have no control. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We are not responsible for the privacy policies or practices of such other websites and we encourage you to review the privacy policies, if any, on all such websites.

Cookies are small amounts of information which we may store on your computer. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and app usage and to personalise the content of the site and our marketing for you. You may set up your computer to reject all or some cookies although, in that case, you may not be able to use certain features on the site. If you do not wish to receive cookies in the future, please let us know by emailing care@longevitan.com. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org . The following cookies are used by our website:

- Google Analytics
- Intercom
- HotJar
- AdRoll
- OptinMonster
- DoubleClick
- Facebook Pixel Session Cookie

- Rubicon Project

CONTACT US

If you have questions, comments, or concerns about our Privacy Policy, then email our Information Technology Department at care@longevitan.com.